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Value Proposition: (100 words)

• What is the pain being solved?
• What does the product / company do to solve the pain?
• How are potential customers solving the pain now?
• How big is the pain and how valuable is it to your customer to solve the pain?

Market Assessment: (500 words)

• Provide market analysis (e.g. size, anticipated growth, key changes, trends, etc.) and identify specific market segments that will be addressed, their size, and the order they will be addressed.
• Identify your major competitors, the basis of competition (e.g. price, quality, brand, features, etc.).
• How will you differentiate or position your product?
• What competitive strengths would allow competitors to pursue the same opportunity?

Management and Company History: (500 words)

• Give brief backgrounds of key individuals, emphasizing relevant management expertise. Explain why each manager is appropriate for the job; the specific value each adds to the company; whether they are serving in a full-time, part-time or advisory capacity; and their past successes and achievements.
• Give a brief summary of the company's history and current status.
• Briefly explain your company's core technology. Include the current status of the IP, stage of technology development, technological barriers, and competitive patent activity in the same space.

Founding Date (MM/DD/YYYY):

Legal Structure: --None-- Sole Proprietership General Partnership LLP LLC S Corp C Corp

Financial Summary: (300 words)

• Explain your revenue model. What are the basic economics of a purchase? (Price per unit, cost per unit, other costs) Where does the customer purchase similar solutions? How will your company go-to-market and what will it cost?
• Detail your funding requirements. How much capital do you have? What is your current burn rate and what are you spending it on? How much funding do you need? What will you spend it on and how long will it last? What is your exit strategy?

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